What We Do
Services
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Strategic Messaging & Positioning
What to say. When to say it. How to say it.
Every pitch, investor deck, and press release starts with the same question: what's the story? I build the messaging architecture that aligns your team, sharpens your pitch, and gives every piece of content a strategic backbone.
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Media Strategy & Earned PR
Earn coverage that actually moves the needle.
I don't spray and pray. I identify the stories you can own, match them to the reporters and outlets that matter, and build a media strategy designed to create real business impact. This work is grounded in 15+ years of newsroom relationships and editorial instincts — I know what gets picked up because I used to make those decisions.
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Content Strategy & Production
Your voice. Sharper.
Content without strategy is noise. I build both — a content strategy mapped to your business objectives and the editorial muscle to produce it. LinkedIn, op-eds, speeches, press materials. Every word intentional. Every piece moves the story forward.
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Executive Messaging & Media Coaching
When it's your turn to talk, be ready.
The gap between knowing your story and delivering it is where opportunities are won or lost. A board presentation. A CNBC hit. A keynote. A funding pitch. I coach founders and executives to communicate with the clarity and authority those moments demand. This work is built on years of producing and preparing C-suite executives for live national television — including years producing Mad Money with Jim Cramer, where I worked directly with some of the most influential business leaders in the country.
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Fractional Head of Communications
Senior-level comms leadership without the full-time hire.
For companies that need embedded communications leadership, I function as your de facto head of comms — setting strategy, managing execution, advising leadership, and ensuring every external-facing message reflects where the company is headed.
What an Engagement Looks Like
Every engagement is built around your specific goals. Retainers start at $5,000/month and include direct access to senior-level strategy, real media relationships, and Emmy-winning execution. Fractional Head of Communications engagements start at $10,000/month. Project work is also available.
Every client works directly with Robért. No junior handoffs. No account managers. Senior-level strategy from day one.
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A direct conversation about your business, your goals, and where the gaps are. No pitch deck. No sales script. Just an honest assessment of whether Cedar is the right fit.
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A custom scope built around what you actually need — not a template. You'll see the strategy, the deliverables, the timeline, and the investment. Clear and straightforward.
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We align on messaging, priorities, and the plan of attack before anything goes out the door. This is where the real work starts — building the foundation everything else runs on.
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Strategy means nothing without follow-through. Media outreach, content production, messaging rollouts, coaching sessions — whatever the engagement calls for, it's happening. You'll hear from me regularly, not quarterly.