Emmy-winning media and storytelling experience.
Now working for your message.
There's a moment every great founder or business leader eventually faces. You've built something real. But the market doesn't see it yet. The story isn't resonating. The press isn't paying attention. The message is off — and you can feel it.
Cedar Strategy & Content helps you fix that. We sharpen your messaging, build media strategy, and create content that earns real attention — from investors, press, partners, and customers.
Founded by an Emmy-winning former Senior and Executive Producer at CNN, CNBC, and Fox News — someone who spent 15+ years deciding which stories got told on national television, and how.
What We Do
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Strategic Messaging & Positioning
What to say. When to say it. How to say it.
We build your core messaging — the positioning, narratives, and talking points that align your team, sharpen your pitch, and give every piece of content a strategic backbone.
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Media Strategy & Earned PR
Earn attention in the outlets that matter.
We develop media strategy, pitch press, and manage relationships with the reporters and producers who shape coverage. Newsroom instincts. Real relationships. Tier-1 results.
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Content Strategy & Production
Your voice. Sharper.
From LinkedIn posts and op-eds to speeches and press materials, we create content with editorial precision. Every word is intentional. Every piece moves the story forward.
Strategy from the Other Side of the Desk
Most communications consultants pitch reporters. Robért Aouad was the person who decided whether the pitch deserved a response.
After 15+ years as a Senior and Executive Producer at CNN, CNBC, and Fox News — including years producing Mad Money with Jim Cramer — he founded Cedar to bring that editorial instinct directly to founders and executives who need their story told right.