Your Story Is Your Leverage. Make It Count.
Cedar Strategy & Content is a boutique strategic communications firm for founders, executives, and growth-stage companies that need to earn attention — not buy it.
What We Do
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Strategic Messaging & Positioning
Sharpen the story that drives everything else. We build the core messaging architecture that aligns your team, sharpens your pitch, and gives every piece of content a strategic backbone.
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Media Strategy & Earned PR
Get in front of the right reporters with the right angle. We identify the stories you can own, match them to the outlets that matter, and build a media strategy designed to create real business impact.
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Content Strategy & Production
Build a content engine that compounds over time. We develop content strategy mapped to your business objectives and produce the editorial assets that attract the right audience and move people closer to a decision.
Strategy from Someone Who’s Been on the Other Side
Cedar is led by Robert Aouad, an Emmy-winning former executive producer at CNN, CNBC, and Fox News. He spent 15+ years deciding which stories got told on national television — and how. Now he helps companies build the narratives that earn coverage, close rounds, and drive growth.