Emmy-winning media experience. Now available for your message.
There's a moment every great founder or business leader eventually faces. You've built something great, but a massive part of the market doesn't know it.
The story isn't resonating. The press isn't biting. The message is off, and you can feel it.
Cedar Strategy & Content fixes that. We sharpen your messaging, build credible media strategy, and create content that earns real attention — from investors, press, partners, and customers.
Founded by an Emmy-winning former Senior and Executive Producer at CNN, CNBC, and Fox News with 15+ years inside the biggest newsrooms in the country.
Click here to see what Cedar can do for you.
Services
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Strategic Communication
What to say. When to say it. How to say it.
We refine your messaging, positioning, and key narratives — from investor decks to executive talking points. You’ll speak with clarity and authority because the story is finally right.
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Media Strategy & PR
Earn attention in the outlets that matter.
We develop media strategy, pitch press, and manage relationships with the reporters and producers who shape coverage. Newsroom instincts. Real relationships. Tier-1 results.
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Content
Your voice. Sharper.
From LinkedIn posts and op-eds to speeches and press materials, we create content with editorial precision. Every word is intentional. Every piece moves the story forward.
About Cedar
I founded Cedar after spending 15+ years inside some of the biggest names in media — CNN, CNBC, and Fox News. I was a Senior and Executive Producer. I created Emmy-winning and Emmy-nominated segments that went viral and sparked national conversations. I ran editorial strategy for live broadcasts, breaking news, elections, and special events. And perhaps most importantly, I produced Mad Money with Jim Cramer for years — booking, closely connecting with, and learning from some of the most influential people in business.
All of that taught me something most communications people never learn firsthand: what actually gets a story picked up, what makes a reporter lean in, what makes a CEO an effective communicator, and what falls flat the second it hits an inbox.
Now I bring that unique experience to the leaders and companies who need it most.
Cedar Strategy & Content is a boutique firm built for founders, executives, and brands who know their message matters. We do messaging, media strategy, and content — the kind that gets you covered, funded, and taken seriously.
From healthcare to fintech, consumer brands to deep tech — we've helped clients raise capital, get acquired, and land coverage in Tier-1 publications.
Not by spin.
By identifying what makes your story unique and having the knowledge and the network to amplify it.
Robért Aouad
Founder, Cedar Strategy & Content
robert@cedarstrategy.com