About Cedar

Cedar Strategy & Content is a boutique consultancy built for founders, executives, and growth-stage teams who understand the value of clarity. In a noisy world, sharp storytelling isn't a luxury—it's a competitive advantage.

After 15+ years as a producer at CNN, CNBC, and Fox News, I've seen what works—and what doesn't. I led teams, booked high-impact guests, and shaped coverage during major breaking news events. I earned an Emmy as an executive producer for an editorial that sparked national conversation, and was nominated for another after producing Anderson Cooper's viral interview with the Las Vegas mayor during COVID.

Earlier at Mad Money with Jim Cramer, I produced hundreds of business segments, booking Fortune 500 CEOs and learning valuable messaging lessons along the way. Through it all, I built relationships across newsrooms, networks, and digital platforms while developing an instinct for what resonates with audiences and decision-makers alike.

I launched Cedar to bring that editorial discipline, media network, and strategic thinking to the private sector. There are a lot of smart leaders who know their business, but need help sharpening their story and amplifying their reach.

At Cedar, we combine three things: Emmy-winning storytelling that connects, deep media relationships that open doors, and strategic thinking that drives growth. We work with people who know that credibility is earned, great communication is about purpose, and the right message, placed strategically, can create real momentum.

Whether you're building something new, scaling something proven, or navigating a pivotal moment, we help you tell your story to the people who matter most.

Robért Aouad
Founder, Cedar Strategy & Content
robert@cedarstrategy.com