The Person Behind the Strategy
I spent 15+ years in national news — producing live television at CNN, CNBC, and Fox News. I ran coverage. I shaped stories. I decided what made air and what didn't.
At CNBC, I produced Mad Money with Jim Cramer for years — booking, closely connecting with, and learning from some of the most influential people in business. That experience gave me a front-row seat to how the most effective business communicators think, prepare, and perform.
At CNN, I served as Senior and Executive Producer for several flagship programs, guiding editorial strategy for live broadcasts, breaking news, elections, and special events. I launched CNN News Central with Jim Sciutto, Brianna Keilar, and Boris Sanchez. I created Emmy-winning and Emmy-nominated segments that sparked national conversations.
All of that taught me something most communications people never learn firsthand: what actually gets a story picked up, what makes a reporter lean in, what makes a CEO an effective communicator, and what falls flat the second it hits an inbox.
I started Cedar to bring that editorial instinct — the one that decides what's worth paying attention to — directly to founders and executives who need their story told right.
Cedar Strategy & Content is a boutique firm for founders, executives, and growth-stage brands who know their message matters. We do messaging, media strategy, and content — the kind that gets you covered, funded, and taken seriously.
From healthcare to fintech, consumer brands to deep tech — we've helped clients raise capital, get acquired, and land major coverage in Tier-1 publications. Not by spin. By identifying what makes your story unique and having the knowledge and the network to amplify it.
Every client works directly with me. That's not a selling point. That's the model.
Robért Aouad - Founder, Cedar Strategy & Content