Cedar Strategy & Content Appoints "Stumpy" as Chief Engagement Officer

Written By Robert Aouad

Contact: Media Center, Cedar Strategy & Content
Email: media@cedarstrategy.com
Location: Atlanta & beyond
Date: May 20, 2025

FOR IMMEDIATE RELEASE

Cedar Strategy & Content Appoints "Stumpy" as Chief Engagement Officer

Atlanta & beyond — Cedar Strategy & Content is proud to announce the appointment of "Stumpy," a large, weathered, talking cedar stump, as Chief Engagement Officer for the boutique communications firm. With a background that includes a lifetime of standing tall and weathering every season, Stumpy brings grounded wisdom and a refreshingly dry sense of humor to the team.

"Stumpy may be a large piece of wood with a sapling growing out of his head, but he brings a lot to the table," said Robért Aouad, Founder of Cedar Strategy & Content. "He’s the picture of resilience, always stays on message, and while he may not be able to grow anymore, he's focused on helping brands and founders reach their full potential. Plus, he has a sharp perspective—and no, that’s not just a reference to the blade that cut him down to size."

As Chief Engagement Officer, Stumpy will help shape Cedar’s voice across platforms, bringing dry wit, character-driven content, and a new approach to audience connection. His appointment reflects Cedar’s unique blend of classic messaging principles and modern tools, including AI and avatar-driven media.

"We’re thrilled to have Stumpy represent us," Aouad added. "He embodies our belief in character-driven storytelling, strategic creativity, and the value of a well-crafted message—delivered with a little personality. He also smells great."

About Cedar Strategy & Content, LLC

Cedar Strategy & Content is a boutique communications, PR, media relations, and content firm that helps growth-stage companies, executives, and creators sharpen their message and expand their reach. Founded by Emmy-winning producer Robért Aouad, the firm combines traditional media know-how with innovative digital strategies to deliver results. For more, visit cedarstrategy.com.

See Stumpy’s debut video here: https://youtu.be/NcN5pKl4sS8

Robert Aouad