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Rooted in Experience. Driven by growth.

Cedar Strategy & Content is a boutique strategic communications firm rooted in deep media experience and built for what’s next.

We partner with growth-stage companies, executives, and brands to sharpen their message, elevate their voice, and boost their credibility through strategic media relations, compelling storytelling, and content that cuts through the noise.

Our experience is our strength. Our relentless pursuit of results is our guide. We also have the wisdom to know that the game is changing faster than ever before and requires a new playbook.

Cedar is here to help you navigate this fast-paced media world to achieve real results.

Let’s refine your message, enhance your media presence, and build lasting credibility.

Contact us or visit our FAQ to learn more.

Services

  • Strategic Communication

    What to say. When to say it. How to say it.

    We help you discover and articulate your unique value proposition and authentic brand story. By unearthing your core values and compelling insights, we refine your message for maximum impact. From executive POVs to investor narratives and critical talking points, we empower you to speak with clarity and authority.

  • Connection

    Amplify your message. Maximize your reach.

    Your story needs to be seen and heard. We help you earn that visibility. We turn sharp storytelling into real impact. With newsroom instincts and deep media relationships, we help you secure placement in the right outlets and influence the right conversations, locally, nationally, and globally.

  • Content

    Bring your story to life. In your voice.

    Make it clear. Make it matter. Make it move. We craft compelling content that resonates with your audience, ensuring your message is heard exactly as you intend. From engaging blog posts and dynamic social content to impactful speeches and press kits, every word is designed with editorial rigor and Emmy-level execution to convey your ideas with precision.

Tall cedar tree on a grassy hill with mountains in the background and a clear blue sky.

About Cedar

Cedar Strategy & Content is a boutique consultancy built for founders, executives, and growth-stage teams who understand the value of clarity. In a noisy world, sharp storytelling isn't a luxury—it's a competitive advantage.

After 15+ years as a producer at CNN, CNBC, and Fox News, I've seen what works—and what doesn't. I led teams, booked high-impact guests, and shaped coverage during major breaking news events. I earned an Emmy as an executive producer for an editorial that sparked national conversation, and was nominated for another after producing Anderson Cooper's viral interview with the Las Vegas mayor during COVID.

Earlier at Mad Money with Jim Cramer, I produced hundreds of business segments, booking Fortune 500 CEOs and learning valuable messaging lessons along the way. Through it all, I built relationships across newsrooms, networks, and digital platforms while developing an instinct for what resonates with audiences and decision-makers alike.

I launched Cedar to bring that editorial discipline, media network, and strategic thinking to the private sector. There are a lot of smart leaders who know their business, but need help sharpening their story and amplifying their reach.

At Cedar, we combine three things: Emmy-winning storytelling that connects, deep media relationships that open doors, and strategic thinking that drives growth. We work with people who know that credibility is earned, great communication is about purpose, and the right message, placed strategically, can create real momentum.

Whether you're building something new, scaling something proven, or navigating a pivotal moment, we help you tell your story to the people who matter most.

Robért Aouad
Founder, Cedar Strategy & Content
robert@cedarstrategy.com